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AUDI ETRON

Kitzbühel electrified. The FIS Alpine World Ski Championships held in the Alpine location with Audi as title sponsor is the occasion of the legendary Hahnenkamm race. Not only the Streif, the most difficult and dangerous downhill run in the world, but also the route of the Audi driving experience demanded top performance – from the latest e-tron fleet as well as from our technology. 550 metres of mountain road all in ice and snow was flanked with our reactive light installation and made for great moments. And in the background the finest technology – as with our specially developed, custom-engineered ultrasound-based sensor system with integrated software for automated light control when entering the track sections that featured more than 200 moving lights on the mountain. Delivering spectacular images with absolute certainty.